An Aptaclub initiative to support & encourage breastfeeding in Ireland

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Welcome to Mums Like Us

A breastfeeding community - videos, information and support for your every stage

Breastfeeding gives babies the best start in life, but it's understandable that many mums don't find it easy even when professional advice and support are available. Connecting with other mums on the same journey encourages, motivates and even inspires us as parents. Mumslikeus is a community of breastfeeding mums offering information, real life stories, videos and interactive tools to help you along your journey.
More About Our Initiative

Latest Mums Videos

  • image Play Olivia (Part 2)

    Christmas is over and Ben is still refusing anything but the breast. Olivia is concerned as she needs...

  • image Play Olivia

    Olivia has started Ben on baby rice in the last few days as he continued to wake at night and she was...

Latest Event

The Baby Market
The Baby Market Ireland is coming to Limerick on 21st April – The Southcourt Hotel, Raheen If you are a new/expectant parent concerned about the cost of new baby equipment then why not pick up everything you need for a fraction of the new price. Come along to The Baby Market and you get to look at, try out and bargain for all your maternity and baby needs under one roof – so much easier than buying second hand goods online. If you are a parent to older children and you would like to clear out your storage space and make some cash then you can rent a stall for just €20, simply e-mail thebabymarketireland@gmail.com or check out www.thebabymarketireland.com. If you don’t fancy spending the day trying to sell your goods then we can sell them for you. E-mail for further details. We also have a limited number of vendor stalls available so if you would like to promote your baby/maternity related products then drop us a mail to book a stall. Like us on www.facebook.com/thebabymarketireland

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Follow our mums

Follow our community of real mums and discover the joys and challenges of pregnancy and breastfeeding together. With diary accounts, advice, tips and interactive videos, it's easy to find mums who are at the same stage as you to share your experiences.

Meet our Community Champions

Ailish Bain

Ailish Bain

Ailish is a mother of four and a qualified midwife. Having breastfed all her children and assisted many mothers over the years to breastfeed...


Deirdre Munro

Deirdre Munro

Deirdre Munro is a Galway girl, mother and midwife. Deirdre’s own mother breastfed and had a home birth...

Breastfeeding Benefits

Breastfeeding offers lifelong benefits for you and your baby. Health benefits include a lower risk of some cancers for you & less chance of allergies for your baby. Even if you cannot breastfeed for as long as you had planned, the good news is that you are still giving your baby a precious gift. For example, did you know that breastfeeding for even just six weeks can lower your baby’s risk of chest infections up to the age of seven?

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An Aptaclub initiative to support & encourage breastfeeding in Ireland

Ireland has one of the lowest breastfeeding rates in Europe, research has shown that one of the reasons cited by mothers for this is lack of support. That is why we created a website to support breastfeeding and help mums with their nursing for as long as they wish. For over 50 years we have been committed to learning from the natural benefits of breast milk with an ongoing programme of research that now involves over 250 scientists, paediatricians and nutritionists. Although our nutrition products include infant products, we have always stressed, both in our literature and advertising, that breast milk is the perfect food for babies. It is because of this we strongly believe that www.mumslikeus.ie, a comprehensive website to support other national breastfeeding initiatives means we can work together to provide the support to mothers during this challenging and exciting time in order to improve and sustain breastfeeding rates in Ireland the long term. This is in line with the Aptaclub mission to make a difference to the long term health of babies in Ireland..

How Mumslikeus can help parents

Breastfeeding offers amazing, life-long, health benefits for mums and babies, is kind to the environment and, last but not least, is natural, free and convenient.

It is easy to feel bombarded by conflicting advice and feel uncertain about your baby’s wellbeing. We have created this online community to assist you at every stage of your breastfeeding journey through expert information, peer support and interactive tools. If requested, we can send you emails touching on what to expect at particular stages of your journey so you are prepared and fully supported all the way.

Dads and partners too can feel isolated and it is often hard to see a partner struggle and feel unable to offer any support. For this reason we have included a section for dads and partners who want to find out all about breastfeeding and how to help their partner throughout the journey.

Get in touch to help Mumslikeus support you

If you feel there is anything missing or you’d like us to address a specific concern, please get in touch and let us know how we can better support and encourage your own successful and rewarding breastfeeding experience. Email ask@mumslikeus.ie or call our dedicated careline between 8.30 and 5.30pm Monday to Friday – Freephone 1800 283054.

An Aptaclub initiative to support & encourage breastfeeding in Ireland